Get a demoExplore data

NFT Home Sale Has 1,500 Bidders Lining Up

NFTs are homing in on a new multi-trillion dollar market: real estate

article-image

6315 11th Ave. S in Gulfport | Source: Heckler Realty Group

share
  • An NFT of a Ukraine-based studio apartment sold for roughly $113,176 of ether last year
  • Former CFTC enforcement attorney said real estate has “huge upside potential” when it comes to smart contracts and NFTs

A Gulfport, Fla., four-bedroom home is hitting the market this week with a $650,000 starting price tag, an otherwise unremarkable listing in a red hot real estate market.

Or it would be, anyway, except for a crypto caveat: Buyers can purchase the home with ether, receiving a property deed via an NFT — one of the first such instances to hit the US real estate market. Though it has become commonplace for listings to attract a number of bidders, some 1,500 people had registered for the auction by Tuesday. Talk about competition.

Blockchain startup Propy will host the auction on its online platform. CEO Natalia Karayaneva told Blockworks the company’s services could “turn into a standard in the [real estate] industry.” 

“NFT sales reached $4 billion in December 2021, and real-world assets will soon represent a significant portion of that market,” Karayaneva said. “We have developed all the necessary smart contracts and a compatible legal framework that allows tokenizing any real estate property in the United States.”

The Florida home’s property rights will be minted as an NFT — signifying ownership on-chain — which Karayaneva said cuts down on closing time. The NFT owner will then own the property via a limited liability company (LLC) that houses the NFT.

The startup previously sold TechCrunch founder Michael Arrington’s studio apartment in Ukraine last year for roughly $113,176 of ether at time of publication.

“The traditional real estate sale process is arduous and broken…It’s an opaque, dated, and unnecessarily lengthy process, full of risks such as wire fraud,” Arrington said. 

Propy can smooth the process of real-world property sales, according to Karayaneva, while also attracting younger investors to the real estate market.

“Now, Gen-Z and millennials can transact real estate very easily,” she said. “This is what they [want.]”

Propy’s tokenized real estate service only works, however, if the home buyer owns enough ether to power the transaction — one obstacle for potential bidders. Karayaneva said the company is exploring lending options for real estate-backed NFTs.

Venture capitalist Tim Draper and the National Association of Realtors are two of the company’s backers.

Braden Perry, a former CFTC enforcement attorney, told Blockworks that real estate has a “huge upside potential” when it comes to NFTs and smart contracts, but the US regulatory environment “lags innovation” to support it.

“The [real estate] title process is ideally suited for streamlined and protected recordings on a blockchain,” Perry said. “But the regulatory system is still new, and there are a lot of questions regarding the government’s role in crypto.”


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Marina Bay Sands Singapore

October 7, 2026

DAS Asia is a a single-day summit at Marina Bay Sands Singapore featuring conversations between the builders, investors, and global leaders are shaping the trajectory of the digital asset ecosystem in Asia & North America.

Hilton Park Lane, London

November 10-11, 2026

DAS London is a two-day summit at the Hilton Park Lane in London featuring conversations between the builders, allocators, and policy makers who are shaping the trajectory of the digital asset ecosystem in the UK, Europe, and North America.

Javits North

March 30-April 1, 2027

DAS NYC is a three-day summit at Javits North bringing together the builders, allocators, and policymakers shaping the future of digital assets across institutional finance and global markets.

recent research

Sponsored Article Template - DoubleZero White.png

Research

Every distributed system inherits the physical limitations, or advantages, of the network it runs on. Physics-bound systems can optimize their execution layers, compress their state, and parallelize their runtime, and still lose time they cannot recover to the speed of light through fiber and the routing decisions of carriers that are not optimized for consensus. The public internet routes traffic by least cost, not best performance. For a system where the order and timing of messages determine who earns and who loses, that is a structural tax and a measurable networking design flaw for traders.

The daily brief, in your inbox

Markets, protocols, and policy, read by 200K+ professionals.

Blockworks Inc.133 W 19th St., New York, NY 10011

Solutions

InvestorsExchangesEnterprisesOnchain Businesses

© 2026 Blockworks Inc.

TermsPrivacy PolicyPrivacy CenterNews Archive