Brand Kit
Follow these guidelines when promoting Blockworks in marketing communications, including advertising, articles, websites, and printed promotions.
Our logo merges the structured precision of institutional data with the openness of a transparent market. The isometric cube rendered through deliberate scan lines speaks to Blockworks as a tool for surfacing insights from the depths of endless data. These formal qualities reflect our mission to bring transparency and trust to crypto.
Usage Guidelines
Please follow these guidelines precisely to allow the Blockworks brand to be used as intended. Consistent and correct usage of visual space, sizing, our logo, and color is essential to maintaining the integrity and equity of the brand we are building. Any application that falls outside of these guidelines should be reviewed and approved by the Blockworks brand team before use.
Visual Clearance
The area around the logo should always provide ample space so that the balance and wholeness of the logo are not crowded or constrained by external elements. The diagrams show the correct amount of space that should surround the logo. No accompanying text, images, or logos should appear in this area.
Minimum Size
160px
To ensure readability and legibility of the brand mark, logotype and lockup across all screens and digital devices the logo should not be used at sizes below 160px wide.
Color
Whenever possible, the logo should appear on the primary black or white backgrounds. These applications reflect our core brand values and are suitable for instances when a quieter brand presence is necessary, such as a header on a website or letterhead and business card.
Do Not
Do not alter, add effects, re-color, modify, stretch, or recreate our symbol, logomark, or wordmark in any way. Always use the approved files provided in this kit, and never attempt to redraw or reconstruct any element of the logo from memory or reference.
Brand Palette
Salt Flat
- HEX
- F4F4F4
- R
- 244
- G
- 244
- B
- 244
- C
- 0
- M
- 0
- Y
- 0
- K
- 4
Pantone 663 C
Obsidian
- HEX
- 1A1A1A
- R
- 26
- G
- 26
- B
- 26
- C
- 0
- M
- 0
- Y
- 0
- K
- 100
Pantone Black C
Amethyst
- HEX
- 6633FF
- R
- 102
- G
- 51
- B
- 255
- C
- 70
- M
- 80
- Y
- 0
- K
- 0
Pantone 2665 C
![[ SVG ]](/brand-kit/blockworks-lockup-white.svg){kind=link}
![[ PNG ]](/brand-kit/blockworks-lockup-white.png){kind=link}
![[ SVG ]](/brand-kit/blockworks-lockup-black.svg){kind=link}
![[ PNG ]](/brand-kit/blockworks-lockup-black.png){kind=link}
![[ SVG ]](/brand-kit/blockworks-symbol-white.svg){kind=link}
![[ PNG ]](/brand-kit/blockworks-symbol-white.png){kind=link}
![[ SVG ]](/brand-kit/blockworks-symbol-black.svg){kind=link}
![[ PNG ]](/brand-kit/blockworks-symbol-black.png){kind=link}
![[ SVG ]](/brand-kit/blockworks-wordmark-white.svg){kind=link}
![[ PNG ]](/brand-kit/blockworks-wordmark-white.png){kind=link}
![[ SVG ]](/brand-kit/blockworks-wordmark-black.svg){kind=link}
![[ PNG ]](/brand-kit/blockworks-wordmark-black.png){kind=link}
Inquiries
Please direct inquiries to [email protected]
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