Emirates is onboarding new staff to manage metaverse and NFT projects
Emirates COO Adel Ahmed Al Redha revealed the news at the Arabian Travel Market

Emirates, the largest airline in the United Arab Emirates, announced its intention to add bitcoin as a payment option and to make NFT collectibles tradable on the company’s website.

The Dubai-headquartered airline also hopes to use blockchain technology in tracing aircraft records, as stated by Emirates’ chief operating officer Adel Ahmed Al Redha in a media gathering held at international travel trade show, the Arabian Travel Market.

The COO did not say when the new features would be available but revealed plans to recruit new employees who will focus on implementing and managing crypto payments, blockchain tracking, metaverse and NFT (non-fungible token) projects.

He added that these blockchain-related plans are part of the carrier’s strategy to better “monitor customer needs” and make operations, training and website sales more “interactive” processes.

Emirates first made public in April its plan to spend “tens of millions of dollars” on a strategy to extend its services to the metaverse and to develop collectible and utility-based NFTs, with a launch anticipated in the upcoming months.

As more Dubai-based businesses embrace blockchain and crypto, Dubai’s Virtual Assets Regulatory Authority (VARA) has also made its official foray into the metaverse. The cryptocurrency regulator recently acquired land in The Sandbox metaverse with plans to establish a virtual headquarters, or “MetaHQ.”

A number of other airlines already accept cryptocurrency as payment. Latvian airline airBaltic was the world’s first to accept bitcoin payments for its flight tickets back in 2014. It now also accepts ether and dogecoin.

In October 2021, El Salvador’s President Nayib Bukele announced the Central American nation’s low-cost airline Volaris would accept bitcoin, but that plan has not yet been implemented.