Web3 Watch: FIFA officially licenses blockchain-based mobile game

Plus, Suntory Group tokenizes Premium Malt’s beer on Avalanche

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FIFA and Mythical Games are collaborating to launch FIFA Rivals, the companies announced on Friday. The app is an officially licensed, free-to-play soccer game for iOS and Android.

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Scheduled for a 2025 release, players will be able to manage their own football clubs and compete against other players in real-time arcade gameplay.

FIFA Rivals will include an in-game marketplace for players to trade football stars as NFT-collectibles on the Mythos blockchain.

Read more: Off the Grid’s popularity is about ‘best of breed technologies’ 

“Our goal (with FIFA Rivals) is to replicate our success with previous Rivals games and set new benchmarks in the Web3 gaming sector,” said John Linden, CEO and founder of Mythical Games. 

Mythical Games is the Web3 gaming studio behind the NFL Rivals game that today boasts over six million downloads. Similar to FIFA Rivals, players in NFL Rivals can own and trade NFT-collectible player cards via the Mythical Marketplace on Mythos.

Suntory Group tokenizes Premium Malt’s beer on Avalanche

Global beverage corporation Suntory Group announced Tuesday a pilot project to tokenize its signature Japanese Premium Malt’s bottled beer on the Avalanche blockchain.

Read more: Wine tokenization on Solana

As part of a strategic partnership with Ava Labs, this limited release of tokenized Premium Malt’s bottles will be open to Japanese markets on Nov. 12.

Premium Malt’s beer bottles will come with a near-field communication (NFC) tag which, when opened and scanned, will enable the collection of a unique NFT for consumers.

The announcement was made at Thailand Blockchain Week by Suntory Chief Digital Innovation Officer Rio “Popeye” Inaba, and Ava Labs’ Japan head, Roi Hirata.

One interesting stat:

  • Monkey Tilt, a crypto-based gambling platform, announced on Wednesday a $30 million Series A funding round led by Pantera Capital. The sum brings its total funding raised to over $50 million.

Also of note:

  • Season 2 of Yuga Labs’ multiplayer metaverse project “Project Dragon” is launching today with new avatars and rules for its virtual world game.
  • Chiliz Group is set to launch a non-custodial Socios.com wallet for its 2.3 million users. 
  • The Toledo Museum of Art purchased the digital artwork “Abyssinian Queen” by Ethiopian art collective Yatreda, using USDC on the Ethereum blockchain.

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