The World’s Richest Man, Bernard Arnault, Owns NFTs

Arnault has exhibited a tepid attitude toward the technology in the past, despite his sons showing considerably greater interest

article-image

Bernard Arnault | Source: “Bernard Arnault (6)” (CC license)

share

He owns 75 luxury brands including Louis Vuitton, Tiffany, and Tag Heuer, a luxury superyacht named Symphony, his own private island in the Bahamas and, uncharacteristically, a collection of NFTs.

Turns out, the world’s richest man, Bernard Arnault, has his own little nest egg of digital collectibles, despite past comments that seemed to show hesitancy regarding the technology.

In a conversation with his former advisor and chief digital officer of LVMH, Ian Rogers, the chair and CEO of the conglomerate of luxury brands revealed his own NFT collection.

Read more: NFT Investing Explained for Today’s Market

Arnault has reportedly exhibited a “tepid” attitude toward the technology in the past, despite his sons showing considerably greater interest. Alexandre Arnault once touted a jewel-laden Cryptopunk Tiffany pendant and brother Frédéric Arnault, CEO of Tag Heuer, showed off his enthusiasm for Web3 tech with NFT display functionality on the luxury watch brand. 

Arnault senior has remained relatively quiet on the topic, but in a recent Aarthi and Sriram podcast, Rogers, who has since become the chief experience officer at Ledger and is working on the soon-to-be-released Ledger Stax wallet, confides to the hosts his certainty about Arnault’s digital collection. 

The host asks, “You’re telling me Bernard Arnault has a wallet and maybe is buying some NFTs that we don’t know about?”

“There’s no question,” Rogers replies, “He has shown me, on his own volition, his OpenSea page.”

“Which means, he had to pull out his phone, find it and then take me through it. So, yes.”


Get the news in your inbox. Explore Blockworks newsletters:

Tags

Decoding crypto and the markets. Daily, with Byron Gilliam.

Upcoming Events

Hilton Park Lane

Tues - Wed, November 10 - 11, 2026

DAS London is a two-day summit at the Hilton Park Lane in London featuring conversations between the builders, allocators, and policy makers who are shaping the trajectory of the digital asset ecosystem in the UK, Europe, and North America.

Marina Bay Sands Singapore

Wednesday, October 07, 2026

DAS Asia is a a single-day summit at Marina Bay Sands Singapore featuring conversations between the builders, investors, and global leaders are shaping the trajectory of the digital asset ecosystem in Asia & North America.

recent research

SOL VAL ACCR White.jpg

Research

SOL value accrual has become a central tokenholder concern. This report examines how Solana can strengthen SOL economics through higher burn, lower issuance, and in-protocol fee sharing, with a focus on Temporal’s SIMD 547, Helius’ SIMD 550, and SIMD 123. Using a 10,000-slot sample, we estimate how much activity-linked burn SIMD 547 could generate under current usage and future scaling scenarios.

Newsletter

The Breakdown

Decoding crypto and the markets. Daily, with Byron Gilliam.

Blockworks Research

Unlock crypto's most powerful research platform.

Our research packs a punch and gives you actionable takeaways for each topic.

SubscribeGet in touch

Blockworks Inc.

133 W 19th St., New York, NY 10011

Blockworks Network

NewsPodcastsNewslettersEventsRoundtablesAnalytics