Samantha Yap is the founder and CEO of YAP Global, a PR and communications consultancy firm specializing in cryptocurrency, decentralized finance (DeFi), and Web3. She’s a pioneer in the crypto PR field and a key crypto “translator.”Samantha also hosts a podcast series on ‘The Story of Money by YAP Cast. Prior to this, Samantha worked as a broadcast journalist and producer for Channel NewsAsia Singapore and gained extensive international journalism experience across various countries.