(a) Problem the project solves

Creators have no way to own and interact with their audiences. Equally, fans have no place to participate together around a creator’s brand. HEEBOO is the platform where the ever-growing creator economy is built. 

HEEBOO addresses the lack of attribution and economic alignment for fans who contribute time, attention, and capital to the growth of digital content and brands across existing platforms.

(b) Operational priorities

The main objective is to build a growing user base on the HEEBOO platform. 

HEEBOO provides a novel suite of tools for the creator economy. Most critically, the platform’s economy grows and becomes even more valuable to its creators and fans as more participants exist.

Attracting users (both fans and creators) means continuing to develop tooling and features for the platform, and ongoing marketing and business development to bring on users.

HEEBOO Group is responsible for the development of the platform. HEEBOO Group is funded by its investors, ongoing income, and from time to time could receive support from HEEBOO Foundation.

(c) High-level project overview

HEEBOO provides tooling for creators to interact with fans, gather data, launch products, and find partners. It does not compete with content platforms like YouTube and Instagram, it directs the creators' time and energy in the right places across all these platforms.

HEEBOO provides infrastructure to record and recognize user participation, including contributions such as early support, engagement, and funding tied to creator-defined milestones. This creates a system of verifiable contribution associated with the development of creator-led projects.

The platform operates through a launch mechanism that allows creators to introduce new intellectual property, interact with their communities, and seek support for predefined development milestones. Participants can engage with projects and contribute in ways that are recorded within the system.

(d) Primary token functions

The $HEEBOO token is the currency of exchange inside of the platform. It is a utility token for participation within the ecosystem, including facilitating interactions between creators and participants and enabling the distribution of incentives linked to platform activity. The token captures the economic value of social equity which is not properly represented through adequate value discovery.

(e) Control surface reliance

HEEBOO Foundation will distribute tokens to incentivize creators and fans to participate on the platform. Over time, tokens should be distributed amongst the participants in such a way that the market itself determines project success and failure. 

At the development level, HEEBOO Group will develop, operate and sustain platform performance.

There is no anticipated evolution of the governance/control model.

Labs / DevCo

Foundation

DAO / Onchain Governance

(a) IP ownership & control

All intellectual property associated with Heeboo, including but not limited to trademarks, branding, platform design, and related assets, is owned and controlled by Heeboo as a centralized entity. Smart contract infrastructure used in connection with the token launch may rely in part on third-party launchpad technology, subject to the applicable licenses of those systems. No intellectual property is owned or controlled by a DAO.

(b) Contract/admin powers

The $HEEBOO token is designed to be immutable and non-mintable following the token generation event. Administrative and operational control over the broader platform, including any off-chain systems and business operations, is retained by the Heeboo team. There are no on-chain governance mechanisms granting tokenholders authority over protocol upgrades, administrative actions, or treasury management.

(c) Locked-token rights (conditional)

Token locking mechanisms may be implemented solely for the purposes of token distribution and vesting schedules. These mechanisms do not confer governance rights or additional control to tokenholders. Vesting durations may range from no lock-up to extended schedules of up to 24 months.

(d) Current tokenholder governance rights and economic arrangements

Tokenholders do not have rights to revenue, profit-sharing, or control over treasury assets. The $HEEBOO token is intended for participation within the ecosystem and does not grant ownership, equity, or claims on the financial performance of Heeboo.

(e) Control surface reliance

HEEBOO Foundation will distribute tokens to incentivize creators and fans to participate on the platform. Over time, tokens should be distributed amongst the participants in such a way that the market itself determines project success and failure. 

At the development level, HEEBOO Group will develop, operate and sustain platform performance.

No anticipated evolution of the governance model.

(f) Dissolution authority

As no DAO exists, there is no on-chain or tokenholder-driven mechanism for dissolution. Any decision to wind up or dissolve the project or associated entities would be made by Heeboo in accordance with applicable legal and corporate governance requirements.

(a) Entity

HEEBOO Foundation is an exempted foundation company limited by guarantee, incorporated in the Cayman Islands under the Companies Act and the Foundation Companies Act, 2025. It was incorporated with effect from 17 July 2025. The Foundation is established for the purposes of overseeing the token issuance, token treasury, and supporting the development of the Heeboo platform.

(b) IP ownership & control

The foundation does not own or control any intellectual property, trademarks, or repositories. All relevant IP, including platform code, branding, and related assets, is owned or licensed by HEEBOO Group Inc. or its affiliates. The foundation has no subsidiary entities.

(c) Powers over DAO, treasury, protocol-controlled resources, and token administration

No DAO exists. The foundation is responsible for issuing the native token at launch and may hold and administer certain treasury assets associated with the platform, acting as a non-profit vehicle whose mandate is to support the long-term success of the ecosystem. The foundation does not provide tokenholders with governance rights over treasury decisions or protocol-controlled resources, and any decisions in respect of treasury use or reward parameters are made by the foundation’s executive governance in accordance with its charter and applicable law.

The Foundation's directors are mandated to distribute token for the purpose of supporting the HEEBOO ecosystem, either through incentivizing user level participation, or through the development of the platform itself. The Foundation's directors make their independent assessment on these matters and allocate tokens on that basis.

(d) Powers over DevCo

The foundation does not have direct operational control over Heeboo Group Inc. (the DevCo). Any relationship between the foundation and the DevCo is limited to contractual arrangements under which the DevCo may provide services to the foundation; strategic and day-to-day decision-making for the DevCo remains with its own management and corporate governance bodies.

(e) Contract/admin powers

The native token contract is intended to be immutable following the token generation event, with the mint mechanism permanently disabled. The foundation does not have pause, upgrade, freeze, or governance-executor authority over the token contract. Any administrative powers exercised by the foundation relate only to off-chain corporate and treasury matters, as permitted under its governing documents.

(f) Current economic arrangements and distribution policies

There is no governance-approved, contractual, or programmatic mechanism by which protocol-controlled resources, treasury assets, fees, revenue, rewards, or token distributions are directed to the foundation for the benefit of any equityholders, directors, or other private participants. The foundation does not distribute dividends to any party; proceeds and resources under its control, including any revenues or fees associated with the token or platform, are intended to be applied toward the development, maintenance, and growth of the Heeboo ecosystem in accordance with its non-profit mandate. Governance of the foundation is taken on by its directors, who together much reach a majority approval for decisions.

The Foundation does not receive fee revenue. HEEBOO tokens, once released, circulate within the platform between fans and creators.

(a) Entity

The primary development company is Heeboo Group Inc., a Federal Corporation of Canada.

(b) IP ownership & control

Heeboo Group Inc. owns and controls the Heeboo platform intellectual property, including core codebases, branding, and related materials. It also holds a majority equity stake in Clayno Inc., a Federal Corporation of Canada, which owns and develops the Claynosaurz intellectual property. Neither entity currently relies on any additional subsidiary entities for IP holding purposes.

(c) Powers over DAO, treasury, protocol-controlled resources, and token administration

No DAO exists. Heeboo Group Inc. may provide services to the Foundation in connection with the initial issuance of the native token and the ongoing management of certain treasury and ecosystem resources, including support for reward programs and platform development. The Foundation retains all control over treasury and rewards emissions for the token, only leaning on Heeboo Group Inc. for technical support and development. Heeboo Group Inc. does not grant tokenholders governance rights over treasury decisions, protocol-controlled resources, or token administration; such decisions are made through the corporate governance of the Foundation.

Heeboo Group Inc. does not have any direct power over the treasury or token administration, but does work hand-in-hand with the Foundation in order to achieve Heeboo ecosystem growth.

(d) Powers over Foundation

Heeboo Group Inc. does not have direct or indirect control over the foundation’s decision-making processes. Any interaction between the DevCo and the foundation is governed by contract, and the foundation retains independent authority within the scope of its charter.

(e) Contract/admin powers

Heeboo Group Inc. does not hold pause, upgrade, freeze, or governance-executor authority over the native token contract, which is intended to be immutable following the token generation event. Any technical administration or emergency mechanisms that may exist in relation to platform infrastructure are exercised through standard corporate controls and are not tied to tokenholder voting, which would be held by the Foundation.

(f) Current economic arrangements and distribution policies

Under the current token design, a portion of token supply is expected to be allocated to treasury and ecosystem grants, including allocations for future project grants and platform development. Grant-related allocations are subject to vesting schedules to promote orderly distribution and long-term alignment, and certain shareholder allocations in Heeboo Group Inc. may be subject to vesting over extended periods (e.g., 24 months). No governance-approved, contractual, or programmatic mechanism exists by which protocol-controlled resources, treasury assets, fees, revenue, or token distributions are directed to Heeboo Group Inc. or its equityholders as dividends, profit-sharing, or similar distributions beyond these defined ecosystem allocations.

We have never conducted an airdrop to date and do not plan to execute one at TGE or thereafter. There is no project‑controlled airdrop allocation, claim contract, or Merkle distribution, and all tokens are intended to be claimed or received directly through the Heeboo platform’s defined distribution mechanisms (e.g., launchpad sale, creator grants, fan rewards).

If this approach changes in future, the project commits to using the planned‑airdrop disclosure standard described in the Blockworks Token Transparency Framework, including publishing per‑address recipient information and allocation methodology in a public channel and providing such data to Blockworks on at least a quarterly basis until any airdrop is fully completed.

(a) Date & component affected

No exploits affecting tokenholders, protocol funds, or $HEEBOO token contracts as of 2026-08-04. The $HEEBOO token contract, minting controls, burn mechanics (if any), and custody arrangements for token supply have not been the subject of any reported exploit or security incident.

If a future incident directly affects the token, tokenholder balances, or protocol-controlled token resources, the project commits to publishing a public incident report with a clear summary of impact, remediation steps, and current status.

(a) Regulatory, Legal & Tax Risks

The regulatory treatment of tokens continues to evolve in the jurisdictions relevant to the project. The token issuer is organized offshore, while operating entities in the HEEBOO Group are Canadian. Canadian securities regulators (the CSA and provincial commissions) have taken an expansive view of when crypto assets constitute securities or "crypto contracts," and there is a risk that the $HEEBOO token, or the manner in which it is distributed, could be characterized as a security under Canadian law. If that occurred, the token could become unavailable on platforms accessible to Canadian purchasers, secondary trading venues could restrict or delist it, and the Canadian entities in the group could face registration or prospectus obligations, which could increase compliance costs and limit distribution.

Tax treatment of token unlocks is a further risk. Tokenholders who receive tokens at unlock (rather than by airdrop) will generally recognize their own tax consequences under the rules of their jurisdiction, and the timing of unlocks may not align with liquidity available to pay resulting taxes. The Canada Revenue Agency and other tax authorities have not issued comprehensive guidance on token distributions, and positions taken by the group or by tokenholders could be challenged, resulting in unexpected tax liabilities.

(b) Protocol, Technology & Security Risks

The token will be issued through a third-party launchpad (Metaplex), and liquidity will be provided through Raydium's protocols. Both have launched or supported numerous comparable tokens and have undergone third-party security audits. The project further limits risk by freezing the mint and disabling issuance of new tokens post-launch. However, audits do not guarantee the absence of vulnerabilities, and any exploit of the launchpad, the liquidity protocols, or the underlying Solana infrastructure could result in loss of tokens or liquidity that the project would be unable to remedy. The project also depends on the continued operation and maintenance of these third-party protocols, which it does not control.

(c) Token Economics, Unlocks & Incentive Risks

Governance does not have the ability to change fee parameters or monetary policy; however, reward allocations may be adjusted on an ongoing basis based on demand. Scheduled unlocks will increase circulating supply over time, and if demand does not keep pace with emissions, the token price may decline, including around unlock dates when supply increases are concentrated. Incentive allocations are discretionary within their overall caps, and changes to allocation strategy could affect tokenholder expectations. There is no assurance that the intended alignment between fan engagement and token value will materialize.